CASE STUDY: Small Salon Increases Profits

Competing for the consumer’s limited luxury dollars is a tough business. When a person decides to splurge on themselves for any kind of service, they want to know that their money will be well spent. The salon who gets the most business is the one who has the best reputation in the market.

Learn how a small spa that just opened filled their appointment book by focusing on just one thing (and no, it wasn’t taking out more ads!).