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Is Your Marketing Message Connecting Well?

Do you always have your smartphone with you?  Sleep with it on your nightstand?  Plan to catch up with email or internet shopping on your tablet while sitting in the waiting room at the doctor’s office?  Are you one of those people who take your phone into the restroom?  40% of people do!

You might be surprised where your customers and prospects are consuming your marketing message.

Understanding exactly how, when and where people are potentially connecting with your business will help you tailor messages as well as motivate you to make sure your site displays well on all the mediums.    This infographic illustrates how people are ‘always connected.’

Need help making sure your marketing message engages and displays well on a variety of mediums?  Drop us a line or give us a call:  443.458.5465

Always Connected: A Day in the Digital Age

website rankings and seo
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Seeing Red with SEO Changes?

website rankings and seoChanges happen on a daily basis that impact how you show up in search engine results.  Staying on top of them can be a full-time job.  Panda and Penguin have wreaked havoc on many website’s rankings.  Did any of those changes impact your rankings?  Here’s a quick 60 second video from Entrepreneur Magazine that shares some resources on where to find out what’s going on in the SEO world.

Still need help?  Reach out and we’ll take a look under the hood of your site and let you know how to increase your rankings online.  You can also give us a ring at 443.458.5465.

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Web 2.0 Characteristics

Build it and they will come is no longer the case when it comes to a website (hasn’t been for a long time).  And while having information about your company on your site is important, the next generation of websites – commonly referred to as Web 2.0, are designed to engage the site visitor and provide interaction vs. being a static online brochure.

Here is a quick list of Web 2.0 Characteristics:

1.  Interactive – to encourage visitors to sign-up, inquire, buy, download or click further

2.  Fresh – designed to keep new news front and center

3.  Informative – websites are repositories of great information and allowing your visitors to use your site as a place to research, learn and educate themselves is what it’s all about

4.  Less cluttered –  gone are the days of hugely complex navigation – the simpler you can make it, the better

5.  Pertinent – long winded, lengthy copy is out and short, vibrant copy is what visitors want

6.  Organized – companies and organizations often have a lot of information to present to various audiences who use the site, the key is organizing it so that each unique audience can quickly connect with section(s) that pertain to them

If your site was built, even two years ago, there is likely a wealth of opportunity that exist within its pages.  If we can help you take your website 2.0, please let us know.  We love to have Marketing Checkup session to reveal your hidden opportunities.