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website rankings and seo
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Seeing Red with SEO Changes?

website rankings and seoChanges happen on a daily basis that impact how you show up in search engine results.  Staying on top of them can be a full-time job.  Panda and Penguin have wreaked havoc on many website’s rankings.  Did any of those changes impact your rankings?  Here’s a quick 60 second video from Entrepreneur Magazine that shares some resources on where to find out what’s going on in the SEO world.

Still need help?  Reach out and we’ll take a look under the hood of your site and let you know how to increase your rankings online.  You can also give us a ring at 443.458.5465.

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Pro Marketing Matters Welcomes New Client

Annapolis, MD – Pro Marketing Matters (PMM) recently acquired Abox Technologies as a new client. An information technology (IT) company located in Delaware, Abox serves all network, workstation and phone system needs for its clients. PMM will be responsible for designing Abox’s logo and identity package (letterhead, business cards, envelopes), developing its website and other sales tools such as ads and brochures.

“We are so excited to have Abox as our client,” says Nicole Shields, owner and president, Pro Marketing Matters. “We love to work with businesses who are seeking to make the best use of their marketing budgets. And by taking over our clients’ marketing projects, we free up their time, allowing them to focus on what they do best: run their business. We are looking forward to providing Abox’s marketing needs and helping them meet their goals and achieve great success.”

Abox joins PMM’s vast clientele, which includes a variety of industries, such as service businesses, restaurants, retail, home improvement, medical, nonprofits and others.

About Pro Marketing Matters

Located in Annapolis, Pro Marketing Matters, Inc. was founded in 1996. The company utilizes sensible marketing strategies and techniques to increase its clients’ bottom line with the least amount of expense and the highest return on investment.


text messaging for restaurants
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Local Restaurants Capture Menu Shoppers with Text Messaging

text messaging for restaurantsNow that summer is upon us, people are more apt to wander around any local town, browsing restaurant menus in the windows until they find something that strikes their fancy.  More often that not however, the group cannot decide on where to go or what to eat so they often end up entering the restaurant that happens to be the last doorway they come to out of sheer frustration.

Well, if you’re that last doorway that’s great news.  However, menu browsers often visit 3-6 doorways before sitting down to a meal.  What’s a good way to entice those sidewalk wanderers?  It’s simple really.  Make it a no-brainer for them to come in.

Today, it’s easy to use text messaging to lure customers into your restaurant.  You can do this boldly as this burger restaurant has done, or you can add it to your window or menu so that people deciding on a place to dine will see it and interact.

Hungry potential diners will text special keyword, such as BURGER to a specific number.  This automated system will then reply back to them with your unique offer.  There are lots of offers you can make, of course the better the offer, the more people will participate and be seated as your paying guest.  Make sure the perceived value is strong and watch customers walk through your doors.

Even if they wander off to the next doorway, odds are that text message with your strong offer will bring them back to fill your dining room.

Want to explore using text messaging for your restaurant?

Drop us a line or give us a call at 443.458.5465.

 

facebook strategy
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Advertising on Facebook

facebook strategyJust days before Facebook’s stock hit the market, General Motors’ decided to pull $10 million dollars of their advertising budget.  This decision has led some to believe that Facebook’s advertising service may not be strong.  However, the advertising service brings in a billion dollars per quarter in ads, so their main concern was not that GM pulled their money but the timing of the publicity before Facebook’s IPO  release.  One of the reasons for the budget change may be related to other consolidations of GM’s global advertising and marketing spending by chief marketing officer Joel Ewanick as reported in The Business Insider.

Here at Pro Marketing Matters we agree with much of the analysis in the article and suspect that it’s not so much that Facebook ads were not performing but that they were not integrated into a comprehensive plan designed to reach GM’s fans using the Facebook platform.  It was likely a smart decision to pull back, reevaluate, plan and take a new approach. We see GM coming back to Facebook.

When using any marketing medium, but especially social media you want to make sure you know your target audience and build a strategy catered to their interests and the time of day they are online.  Build a community first.  There are many ways to reach people on Facebook without spending any money.  After building a solid base then consider paid advertising based on your knowledge of how your community interacts with your brand.

marketing plan template
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Don’t Recreate the Wheel

marketing plan templateDo you wish you had a form to more efficiently handle common tasks?   Forms and templates can be used for marketing, human resources, operations, sales, planning, approvals, etc.  It can be time consuming to build a form, but they can save many hours and expedite completion of many tasks you and your team perform on a daily basis.

A great place to start is Google Docs.  Here you’ll find all kinds different templates; everything from presentations to requests for time off to calendars and checklists.  Odds are you’ll want to do some customization to these tools to make them work for your business, however starting with something is generally always easier than starting with a blank computer screen.