It doesn’t matter if it’s Skype or a Google Hangout…you want to make sure you look good with the right lighting, placement, sound, backdrop and quality. Here’s a great infographic to help you prepare for your next video chat.
Yes, the most common way an attorney gets new business is via referrals from existing clients. However, there are many businesses and consumers searching for attorneys who conduct their own research. In fact, 21.9% search online using Google, Yahoo and Bing compared to 34.8% who ask a friend or colleague whom they recommend, according to a study conducted by Blumenthals. Ignoring the online marketplace can mean missing out on a large share of the market.
Here are some highlights of the study completed on the importance of local search, social media and online reviews for attorneys:
- Word of mouth from clients is critically important
- Search engines are the most likely source for new clients
- Online reviews influence which attorneys people meet with and Google reviews are 3x more likely to influence a decision than Yelp
- Facebook offers little value in finding new clients
- The print Yellow Pages, while not as likely to be used as the search engines, still have some life in the legal industry
- A solid website and online reviews are critical components to an attorney’s marketing plan
Online reviews play a very important role once an attorney is revealed in an online search. Even when a prospective client receives a referral from a friend or colleague, they go online to get phone numbers and/or directions. What has changed of late is the fact that reviews are indexed in the search results so the simple task of looking up a phone number reveals an attorney’s reputation. As attorneys from all disciplines are adopting building solid online reputations those first in their marketplace to achieve a 5-star status will dominate.
It used to be that online reviews were really only important in the hotel and restaurant industries. Today, every business must pay attention to their online reviews and reputation. More and more professional service related businesses are being impacted such as lawyers, doctors and accountants as people go online to search and share their satisfaction, or dissatisfaction, about their experience.
Interested in getting a complete picture about your online reputation? Drop us a line or give us a call at 443.458.5465 and we’ll run a Local Reputation Report for you.
The Internet has given us so many new words to add to our vocabulary. One of the latest, Infographic. They’ve been around for a very long time, think about the walls of a caveman’s domicile. Today, they are very useful to not only convey information, but to drive traffic to your site and to build authority for your business. So, here’s a quick explanation:
Infographic – is a graphic, visual representation which helps the reader to understand a concept or concepts quickly without having to read a lot of copy. In general, they compile a variety of data and information, sort it, arrange it and then present it visually to aid understanding.
We recently completed an Infographic for our client, PMG, which demonstrates the top-level tasks required to manage a multichannel direct marketing campaign. PMG is a family of four separate, yet connected companies who help their clients with direct mail production, data processing, postal logistics and online campaigns. Each company needs to manage their area of expertise but be keenly aware of schedules and deliverables within all the others.
Helping their client understand independent tasks as well as those conducted simultaneously ensures the best response from all mediums and this Infographic helps simplify what can be a complex production schedule. Here’s the online version (which we also posted on their Facebook page). In addition, we repurposed the graphic to a printed piece, used as a bag stuffer at an industry conference, which included the latest ad we designed for them.
Need help creating an Infographic for your company? We can help.
Do you always have your smartphone with you? Sleep with it on your nightstand? Plan to catch up with email or internet shopping on your tablet while sitting in the waiting room at the doctor’s office? Are you one of those people who take your phone into the restroom? 40% of people do!
You might be surprised where your customers and prospects are consuming your marketing message.
Understanding exactly how, when and where people are potentially connecting with your business will help you tailor messages as well as motivate you to make sure your site displays well on all the mediums. This infographic illustrates how people are ‘always connected.’
Need help making sure your marketing message engages and displays well on a variety of mediums? Drop us a line or give us a call: 443.458.5465
We’re wishing for you…
a white Christmas…that your name is on the nice list (we’ve put in a good word)…and relaxing times with family and loved ones!
Happy Holidays!