As we gather with family and friends, we’re especially thankful to count our valued clients and colleagues as members of our family. It’s all because of you that we have so much for which to be grateful.
Wishing you and yours a very Happy Thanksgiving!
Changes happen on a daily basis that impact how you show up in search engine results. Staying on top of them can be a full-time job. Panda and Penguin have wreaked havoc on many website’s rankings. Did any of those changes impact your rankings? Here’s a quick 60 second video from Entrepreneur Magazine that shares some resources on where to find out what’s going on in the SEO world.
Still need help? Reach out and we’ll take a look under the hood of your site and let you know how to increase your rankings online. You can also give us a ring at 443.458.5465.
Now that summer is upon us, people are more apt to wander around any local town, browsing restaurant menus in the windows until they find something that strikes their fancy. More often that not however, the group cannot decide on where to go or what to eat so they often end up entering the restaurant that happens to be the last doorway they come to out of sheer frustration.
Well, if you’re that last doorway that’s great news. However, menu browsers often visit 3-6 doorways before sitting down to a meal. What’s a good way to entice those sidewalk wanderers? It’s simple really. Make it a no-brainer for them to come in.
Hungry potential diners will text special keyword, such as BURGER to a specific number. This automated system will then reply back to them with your unique offer. There are lots of offers you can make, of course the better the offer, the more people will participate and be seated as your paying guest. Make sure the perceived value is strong and watch customers walk through your doors.
Even if they wander off to the next doorway, odds are that text message with your strong offer will bring them back to fill your dining room.
Drop us a line or give us a call at 443.458.5465.
Just days before Facebook’s stock hit the market, General Motors’ decided to pull $10 million dollars of their advertising budget. This decision has led some to believe that Facebook’s advertising service may not be strong. However, the advertising service brings in a billion dollars per quarter in ads, so their main concern was not that GM pulled their money but the timing of the publicity before Facebook’s IPO release. One of the reasons for the budget change may be related to other consolidations of GM’s global advertising and marketing spending by chief marketing officer Joel Ewanick as reported in The Business Insider.
Here at Pro Marketing Matters we agree with much of the analysis in the article and suspect that it’s not so much that Facebook ads were not performing but that they were not integrated into a comprehensive plan designed to reach GM’s fans using the Facebook platform. It was likely a smart decision to pull back, reevaluate, plan and take a new approach. We see GM coming back to Facebook.
When using any marketing medium, but especially social media you want to make sure you know your target audience and build a strategy catered to their interests and the time of day they are online. Build a community first. There are many ways to reach people on Facebook without spending any money. After building a solid base then consider paid advertising based on your knowledge of how your community interacts with your brand.
Select your best clients or customers and ask them if there are any colleagues, friends, family members or neighbors whom you might be able to help, too. When you’ve done a good job for your customers, they are generally very happy to recommend your products and services to the people they know.
