Okay, I know you’ve seen them. Those squarish, black and white, pixelated looking things. They seem to be popping up everywhere – in ads, on products, on billboards, on the sides of cards, on business cards. But what the heck are they?
QR is short for “Quick Response”. A QR Code is a 2-D barcode containing data that can be read by a smartphone’s camera. They were invented in 1994 by Denso, a Toyota subsidiary, to track cars as they were manufactured.
Today, they are being used for marketing and educational purposes in addition to their inventory roots.
In order to scan a QR code, you’ll need a reader on your phone. You can go to your apps market and search for code reader. We personally use Neo Reader – but anyone will do to get you started. You can always switch later. Once you’ve installed a reader, all you do is open that app and essentially take a picture of the QR Code. Some apps automatically register the code, for others you’ll need to depress the shutter as if you’re taking a photo.
From there, your phone will take you to a specific destination. Want to test it out? Give these a try and start thinking about how you can use them in your marketing. Need some ideas? Not sure how to implement it all? Scan below and let’s chat.
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